From Sketch to Storefront: How Custom Logo Design Works at Roxen Designs

Most vendors come to us with a name and a rough idea — maybe a mascot, a color they like, or a competitor's booth they admired. That's plenty to start.

Step 1: The brief

We talk through your brand's personality, the sets or eras you focus on, and any visual references you like.

Step 2: Concepts

We sketch a few directions so you're picking a direction, not just approving one option.

Step 3: Refinement

Once a direction clicks, we tighten up the line work and color so it holds up small on a sticker and large on a banner.

Step 4: Delivery

You get final files ready to drop straight into your next banner, card, or sticker order.

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