How to Design Die-Cut Stickers That Fans Actually Keep

Not every sticker earns a spot on someone's binder. The ones that do usually share a few traits.

Simple, bold shapes

A recognizable silhouette — a mascot, an initial, an icon — reads clearly even at a small size, which matters since most stickers end up shrunk down on a laptop lid.

Fewer colors, more contrast

Two or three high-contrast colors usually pop more than a busy five-color gradient.

A design people want to be seen wearing

Think about whether a stranger would want it on their binder, not just your logo for the sake of branding.

Send us your logo or mascot art and we'll turn it into a die-cut shape that actually gets kept.

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