Sticker Packs as Booth Freebies: Do They Actually Drive Sales?
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Handing out a free sticker feels like a small gesture, but it changes the interaction. Instead of just browsing and moving on, a shopper walks away holding something with your name on it.
It lowers the barrier to a first interaction
Some shoppers are hesitant to dig through a binder unprompted. Offering a free sticker gives them a reason to stop and start talking.
It builds recognition over repeat shows
Regulars who've collected a few of your stickers over multiple shows start to recognize your booth on sight, which shortens the walk from "browsing" to "buying."